'An honest and open story about the ups and downs in a new landscape of digital design'
The virtual world is becoming more and more commonplace, to such an extent that we can’t escape it anymore in our daily lives. For some, it serves as entertainment, for others it is the new work environment.
But what is hidden behind these digital worlds that are increasingly becoming a part of our lives? Who gives them shape, and to what extent will they take a greater place in our lives? The book 'Super Focus' describes my 15-year search in the virtual world that I have shaped over the years. What started out of curiosity for 3D shapes, grew into large-scale building of virtual worlds that thousands of people have taken a look at.
The book provides insight into how the infrastructure is designed; what are the building blocks, what kinds of crafts have arisen and where is this world going? The creative making process is made insightful through many personal stories and you are taken step by step into the emergence of a world that will soon become an integral part of our current existence, also known as the Metaverse.
After quitting his studies at the film academy as a producer, Rob started to venture into the digital landscape. After pioneering VR, he started working full time to revive the old craft of the painting masters by shaping large scenes in 3D.